Sarah Sharma is Director of the McLuhan Centre for Culture and Technology at the University of Toronto and Associate Professor of Media Theory at the ICCIT/Faculty of Information. Her research and teaching focuses on the relationship between technology, time and labour with a specific focus on issues related to gender, race, and class. She is the author of In the Meantime: Temporality and Cultural Politics (Duke UP, 2014). Sarah is currently at work on two projects that take up McLuhan’s media theory for feminist ends. The first is a monograph tentatively titled Broken Machine Feminism which explores the relationship between technology and patriarchal cultures of exit. This project argues for the necessity of feminist techno-determinist stance in order to address contemporary power dynamics as they intersect with the technological. The second is an edited book collection, „MsUnderstanding Media: A Feminist Medium is the Message“ (with Rianka Singh), which offers a feminist retrieval of McLuhan’s famous adage that the medium is the message.
This talk will outline Sarah’s work on a feminist approach to McLuhan and her argument for the new possibilities of a feminist techno-determinism.